A HUMANE PATH TO INNOVATION

It’s not about standing still and becoming safe.  If anybody wants to keep creating they have to be about change.

- Miles Davis, Jazz Great

Our method offers a clear departure from the objective and interrogative system of interacting with phenomena to a more participatory sensibility: a paradigm shift—a new way to build new insights, a new way to see. 

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Consider that at its core, the primary function of the scientific process is to capture and rip through raw data.  This material is then assessed, analyzed and interrogated—finally articulated into a data-story for further scrutinization. As cold and predatory as this process seems, it remains the gold-standard for discovery and innovation. 

Is there a way to establish a bilateral and/or symbiotic relationship with the data as opposed to impersonal interrogation tactics?

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Could culling apperceptions and serialized processes make data extraction more efficient for potential break-throughs and innovation?

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In building a character profile of various phenomena and then positioning it within the atmosphere and environment which further elicits emotion, scientists will be able to visualize the phenomena in a new and unprecedented way.

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Once you know how the interactions happen and what the data is doing, then you can develop use cases.  Use cases are looking at data and show people how to use it. 

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This method gives you a real time and physical way to interact with theories.  We’re not looking for data, we're looking for new ways to tell the story. 

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